.2024 has been an inconsistent year for adtech funding.U.S.-focused adtech start-ups, once accustomed to snagging billions in equity capital yearly, have actually increased nearly $360 thousand thus far this year, placing it on the right track to become the industryu00e2 $ s slowest year in over a many years, per Crunchbase data. That slowdown is because of market saturation, increased governing tensions, as well as financial uncertainties.ADWEEK consulted with five VCs who continue to buy adtech providers, even with these problems, about what they are actually seeking and what they stay clear of. Maybe unsurprisingly, these clients are actually targeting opportunities in privacy-focused innovations as well as industry-specific regions such as linked TV.